Calluna & Erica

TURBO ENGINE FOR YOUR AUTUMN BUSINESS

 

Ideas with heather - elegant and countrified

Natural flair with charm and finesse

 

"Our experiences with the current season also show that our mascot, Calluna vulgaris heather, is one of the most popular autumn plants in all of Germany. Clients both young and old love the wide spectrum of flower and foliage colours, as well as its varying height, spread and habit.

For this reason we have set our sights on showing our enthused consumers even more application possibilities for the many-sided Calluna", says Hanni Teloy, chairperson of the German producers association, AZERCA, in Bonn. This summer a team of experts including florists and designers came up with a host of decoration ideas starring Calluna vulgaris and Erica gracilis. It was their goal to appeal to the many tastes of German consumers with a number of suggestions. Everything from classic-elegant to fun-trendy.

 

This resulted in four trends which will repeatedly grab the attention of customers in nurseries, garden centers and flower shops with heather creations. "Prestige" arrangements aim