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Trendy marketing at University of Warwick
 
Researchers at the Warwick Manufacturing Group have developed a biodegradable polymer telephone case (cover) with a flower seed embedded in a small transparent window. The polymer is perfectly stable in a normal working environment – but when placed in soil compost it completely biodegrades, releasing its seed for germination. It is believed that there is in excess of 100 million mobile phones discarded each year in Europe alone. The telephone covers should be on the market during 2005. “FlowerTech” For further information contact: Warwick Manufacturing Group. Fax 0044 2476 524871, E-mail: mark.bonnet@warwick.ac.uk

www.wng.warwick.ac.uk