A Change of Perspectives by means of an Image Campaign

In 2005, the implementation of a European marketing campaign for Cyclamen will take place. The leading European breeders (Eyraudplants, Goldsmith Seeds, Morel Diffusion s.a.s., B.V. Kwekerij v/h G. Scholten, Schoneveld Twello b.v., S&G Flowers, Varinova und Vollebregt BV) have agreed to co-operate in 2005 in a Europe-wide effort to enlarge the market of Cyclamen.

Europe-wide roughly 150 million Cyclamen are being produced, making Cyclamen one of the most popular pot plants. In Germany Cyclamen also hold a top position among the flowering pot plants; according to the GfK-consumer panel of CMA/ZMP Cyclamen range directly after Poinsettia and Primula. September through