NIRP Interrnational are receiving good forecasts from growers and from the market for their rose variety ‘Miss Paris®’ introduced a couple of years ago. This red flowered rose is gaining ground for its aesthetic qualities and its performance under cultivation and on the market. So much so that this variety is becoming a point of reference for red flowered roses on the Italian and French markets as has been the case for ‘First Red®’ for a period of some 14 years. From the breeding of ‘First Red®’ those many years ago, NIRP International has never focused its promotion on a suitable replacement variety for motives of respect for its customers. When a variety is a real winner it is necessary to give the market time to fully recognize its virtues. Today, NIRP International has no further doubts that the quality of ‘Miss Paris®’ is at least equal to, if not superior to the best red rose varieties of the past. Growers, retailers and consumers are enthusiastic about ‘Miss Paris®’ for various reasons: long stem, very elegant bright red bud, a full petalled medium sized flowe, bright green leaves and a long vase-life of 20-25 days. For growers this is a valid substitute for ‘First Red®), taking into account climatic factors and distribution logistics. For further information: Fax 0184 210259, E-mail: info.ita@nirpinternational.com www.nirpinternational.com |
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