Sales 30% higher than last year. That is the result of the Groen-Direkt spring fair. On 14 and 15 February the Boskoop company welcomed some thousand purchasers of trading companies, garden centres and chain stores. The visitors came from 13 countries. The order size per client increased strongly compared to last year. Because of the many visitors the fair stayed open until far after closing time on both fair days.

 

The 10,000 square metres large spring fair was the kick-off for the new garden season for Groen-Direkt. As from 28 February, every week sample fairs are held at the Boskoop ITC site. These take place on Tuesdays from 7:30 to 14:00 hours in the new building at the ITC site in Boskoop.

 

Good signal for entire sector

The good results of Groen-Direkt are a forerunner for the entire sector. In view of Groen-Direkt's central position in the trade chain, it can safely be assumed that the sentiment in the entire sector is positive. Particularly the increase of the order size per purchaser is a clear signal in this respect.

 

PPP: purchasing at the source

The Product Promotion Plaza (PPP) at the spring fair was occupied by 94 nurseries. Here purchasers had the opportunity to buy directly from the source; without Groen-Direkt having anything to do with it. However, in many cases purchasers used the opportunity to have the paperwork and logistics taken care of. For this optional service Groen-Direkt charges the purchasing party five Euro per CC trolley. You will find a PPP at all subsequent fairs.

 

Indoor plants new product group

As an experiment, there