| This new book by Australian retail consultant John Stanley covers all the aspects of opening and running a garden center: location, financial strategies, displays and merchandising, building a team, making and increasing sales, and Internet marketing. The author includes a chapter discussing whether you should open a coffee shop in your center. The book includes example drawn from his consultancy experience in Australia, the U.K., U.S.A and Europe. Written in the English language, it is essentially addressed to US garden centers but will still be useful for garden center operators worldwide. He supplies concrete advice that will help garden centre owners to obtain the most from their investments. ISBN: 1-883052-31-9, 400 pages, www.ballpublishing.com |
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