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| Global Trading is the theme for Plantarium 2008 | |
| The nursery industry is fast becoming a global entity. Plantarium attracts visitors from four continents who, thanks to the internet, are easily able to communicate and do business with the farthest reaches of the world. Global Trading is therefore the central theme for the 26th edition of the international horticulture trade fair, Plantarium 2008. While China, Russia, the Baltic States, the new EU members, Turkey and other countries offer possibilities for export, these businesses from the “new horticulture countries” are also discovering the strength of Plantarium as an entry point to the European market. The industry’s appetite for continual renewal is of undoubted importance as a driving force behind global trading. Innovation is clearly demonstrated each year at Plantarium, and the number of new products exhibited continues to grow. The amount of foreign visitors to Plantarium grew by 5% in 2007, in line with recent growth trends. Visitors came from 38 countries. Plantarium’s international character is once again highlighted with the commissioning of an international jury to judge the new products, as in 2007. The well-known jury from the Boskoop Royal Horticultural Society will be complemented with renowned foreign experts. Logo Plantarium has developed a logo for the theme Global Trading. Plantarium mascot Vital Vic is of course featured, holding up a globe together with his partners from all over the world. The spinning globe symbolises the movement and energy present in the international horticulture industry. This logo provides instant recognition that Plantarium 2008 is about encouraging “Global Trading”. Registration going well Fair manager Jos van Lint is very pleased with how exhibitor registrations are going, with more already signed up than at this time last year. A CD with information about Plantarium has been produced to promote the show at IPM. Registered exhibitors can have information about products they want to promote in the run up to Plantarium on this disc. The idea has been very well received. Plantarium and FloraHolland in synergy Plans are being made to hold Plantarium 2008 and the autumn trade fair of the now combined FloraHolland auction at the same time as each other. To facilitate this, Plantarium has been put back a week to fall in the last week of August. By coinciding – the shows are not being merged – these two trade shows, they both remain on the ITC as separate entities, conveying the message that Greenport Holland is a central market place with plenty to offer. Information Plantarium 2008 will take place from Wednesday 27th till Saturday 30th August. For more information, contact fair manager Jos van Lint on telephone +31 172 235400 or email info@plantarium.nl. Latest information can also be found on the website www.plantarium.nl as updates become available. Entrance passes can also be download from this site. |
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