An analysis of visitors shows that this year's Aalsmeer Market achieved better penetration and improved recognition in the trade segment. With over five hundred stand exhibitors, four product plazas and the Aalsmeer Expo (the new section focusing on retail), the Aalsmeer Market was also successful.
Retail Market proves popular with trade visitors At the Aalsmeer Market, the Retail Market was especially successful in attracting trade visitors. The two household trade fairs from Floramotion and XXL Plant also featured at the Aalsmeer Market Expo for the first time. The initial response was very good. "I am very positive about Floramotion. Of course, this is the first year for the Expo, so it is bound to achieve more recognition in 2009. Floramotion had lots of meetings with its clients and end customers. We received these clients at our stand at the Aalsmeer Market Expo. Floramotion focused on relationships, privacy and retail", says VDE's Edwin van der Eijk, one of the growers taking part in Floramotion.
More trade visitors The five hundred stand exhibitors at the Aalsmeer Market were also pleased with the event. Pieter Heemskerk, speaking for exhibitor Van der Salm, said: "Aalsmeer Market 2008 was great for us! The number of visitors on Wednesday exceeded expectations and included a wide range of clients. On Thursday and Friday there were also more trade visitors than we had expected. We made major progress with existing clients and new contacts. This business relations event turned into a real party for our team to celebrate our success!" Thursday saw FloraHolland organize its traditional business relations event for invited guests. The nominations for the FloraHolland Award 2009 were also announced. Satter Roses netted the prize for the most original stand.
On 8 and 9 January 2009 the auctions will be organizing its Winter Fair at the Naaldwijk location. The next major international trade fair will be the FloraHolland Naaldwijk Trade Fair to be held on 4, 5 and 6 March 2009.
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