One
particular feature in Germany is the large size of the German cemetary market;
total value of planting and tending graves, flower decorartion for funerals
and graves is Euro 1.7 billion. Some 5.800 businesses are specialized in
cemetary gardening and production for cemetaries. In order to better compete
in this market, there is a tendency for undertakers to offer a more complete
service, employing there own florists and other services. Due to an increasing
use of cremation and a declining interest of the younger generation to look
after graves, the market is showing signs of decline which is causing concern
for overall flower and plant consumption in Germany. E-mail: press@messe-essen.de |
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