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| New Fides collection: custom made! | |
During the Horti Fair 2009 from 13 until 16 October in the Amsterdam RAI, Fides shows its brands to a wide audience in a unique way. The new stand will be the basis for surprising, custom made brand presentations. When visiting the stand (hall 7, stand number 0408), interested parties will be brought up to speed on new developments in one fell swoop and also see the latest introductions and the possibilities for their own company. Furthermore, Fides is organizing flower trials at their De Lier premises during the Horti Fair. Flower trials in De Lier
At the same time as the Horti Fair, there will be flower trials of cut flower and pot chrysanthemum, Kalanchoes and also, albeit to a more limited degree, seasonal products in the Fides premises located at the Oudecampsweg 35c in De Lier. Make use of this opportunity to also see the novelties on show over there! This will provide you with a good idea of what goes on in everyday practice. Opening hours are from 08.00 a.m. until 05.00 p.m.
Special attention Fides introduces new products on a regular basis. During the Horti Fair (as well as in De Lier) a number of novelties will be given the special attention they deserve. Come and have a look at the latest Arctic Queen (disbud chrysanthemum) and the greenest Santini of all, known as Country. Russian Raisa, which has been nominated for a Horti Fair Innovation Award, will prove to have conquered its position among the Fides collection. It may be obvious; all the abovementioned varieties are varieties with mega market potential.
In addition to the Chrysanthemums, Fides will introduce a number of new varieties in the Calandiva® series: Weaver, Foster and Jamaica. Swan is the latest addition to Fides’ Kalanchoes. There are also developments in other pot plants. The successful Fides Geranium series, Dahlinova Hypnotica® and Nemesia Angelart® will all be on show. Just like the latest Impatiens NG Tamarinda® and Osteospermum Margaritas.
Furthermore, the introduction of no less than seventeen new pot chrysanthemum varieties from our breeding will certainly warrant a visit.
All in all, more than enough reasons for visiting Fides during the Horti Fair week!
Additional information:
- Information of novelties and highlights (PDF):
Novelties bedding plants Horti Fair 2009 Novelties cut chrysanthemums Horti Fair 2009 Novelties pot plants Horti Fair 2009 For more information, please contact Mr. Mattijs Bodegom, Marketing and Communication Manager on phone nr. +31 (0)174 53 01 00, or via m.bodegom@fides.nl www.fides.nl |
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