Calandiva®, Addenda® and De Ruiter Innovations inspire at the IPM

Three parties that cooperate for inspiring and seducing specialists in the green trade.

During the International Plant Fair (IPM), which will take place from 26 until 29 January 2010 in Essen (Germany), three leading specialists will jointly present you their flowering plant collections. Suitable for use both indoors as well as outdoors, the consumer is guaranteed to get a lot of ‘flowering pleasure’ in return for relatively little care. For growers, wholesalers and retailers, these unique products yield considerable added value. According to the three companies, this is thanks to the right balance between sustainable genetics, in combination with excellent marketing support. In the coming year, green experts will be further inspired to boost sales.