Nominees announced for the 'Glazen Tulp 2010'

FLORAHOLLAND, 4 March 2010 – Yesterday another seven nominees for the ‘Glazen Tulp 2010’ (Glass Tulip 2010) were announced. Together with the eight previously announced products these flowers, plants and concepts qualify for this prestigious award, formerly known as FloraHolland Award. FloraHolland Managing Director Timo Huges announced the nominations on the New Products Plaza at the FloraHolland Trade Fair in Naaldwijk. There, over 50 new plants, flowers and concepts are presented. The products that have now been announced are the best introductions over the past six months. The products and concepts have been nominated by a trade jury, consisting of Olivier Mathys (Javado), Ed Mol (Waterdrinker), Danny van Bergenhenegouwen (Fleura/Metz), Karine Dufresne (Fleura/Metz), Patrick Dobbe (Dobbe Flowers), Wim Ton (Agoragroup), Roy Vijverberg (Hamifleurs), Ronald Arkesteijn (Zyon-Group BV) and Hans Wijsman (Koninklijke Lemkes).

Nominated in the category ‘cut flowers’ are:

- Rosa large flowered Deep Water - Zuurbier & Co en Sjaak van der Hulst

- Rosa large flowered Miss Piggy+ - Kwekerij de Singel

Nominated in the category ‘houseplants’ are:

- Kalanchoë more flowers Paris - Queen

- Euphorbia pulcherrima Princettia – Pligt Professionals, A. Baas Potplantenkwekerij, Kuijvenhoven, Strijbis Verbeek en Ammerlaan

Nominated in the category garden plants is:

- Phylliopsis hillieri Sprite – Kortenhorst Boomkwekerij

Nominees in the category ‘concepts’ are:

- Phalaenopsis Mirror Miracle - Opti-flor BV

- Wallflower - Wallflower

Top of the pyramid

FloraHolland applies their FleurPrimeur policy for new flowers and plants; high quality novelties with sufficient supply during a certain period receive extra attention in newsletters and product presentations. The ‘Glazen Tulp’ can be considered the top of the ‘introduction pyramid’. During the FloraHolland Trade Fair in Aalsmeer and Naaldwijk a jury of trade professionals choose the best novelties in the categories cut flowers, house plants and garden plants. The most promising product concept will also be nominated. In addition, one product or concept can be nominated for each category via a wild card. On April 15, the jury, chaired by Dutch TV host Rob Verlinden, will assess the nominated products for their usability and consumer-added value. The winners will be announced on 20 May 2010 and will receive the ‘Glazen Tulp 2010’ during a festive gathering at the FloraHolland branch in Rijnsburg.

More information
Please visit www.floraholland.com (Purchasing>Novelties) for an overview of all nominees, the digital novelty catalogue, and more information about FloraHolland’s novelty policy.