Eight entries for FleuroStar Contest
Fleuroselect is proud to present eight entries in the FleuroStar Contest 2013/2014, each competing for the award as the winner with the 'wow' effect, the variety with the highest visual impact at retail.
The FleuroStar Contest will be held during the FlowerTrials® at eight locations in the Netherlands and Germany: Dümmen, Fides, Fleuroselect stand at Combinations, Florensis, Jonge Planten Grünewald, PanAmerican & Kieft Seed, Sakata and Syngenta FloriPro Services.
These new-season introductions will be judged by no less than 30 expert judges from the ornamental cultivation, production and retail sector as well as trade journalists and marketing professionals. Uniqueness and point of sale potential are the main judging criteria.
For the 2013/2014 edition, FleuroStar presents no less than eight entries:
Impatiens x hybrida SunPatiens® Compact White Improved (Sakata)
Dianthus interspecific DiaDoble Crimson Picotee (Hem Genetics)
Gerbera jamesonii Cartwheel® Strawberry Twist (Syngenta Flowers)
Pelargonium cultivars Perillo White Pink Splash (Selecta Klemm)
Gentiana cultivars Luis Easy Blue (Selecta Klemm)
Lupinus polyphyllus Mini Gallery® Red (Clause)
Campanula medium nanum Appeal Pink F1 (Sakata)
Calibrachoa cultivars MiniFamous® Double White (Selecta Klemm)
This year’s awarded variety will follow in the tradition of the previous FleuroStar winners Dianthus x barbatus Diabunda® Purple Picotee, Petunia x hybrida Phantom, Fragaria x ananassa Duch. Toscana and Verbena x hybrida Lanai® Twister Red.
The winner will be announced at the Gala Dinner during the Fleuroselect Annual Convention that will take place from 3-5 July in Odense, Denmark.
Further Information
Ann Jennen
Marketing & Communications
info@fleuroselect.com
+31 71 364 91 01