On 2 September, the HortiTech Team is reinforced with Frans-Peter Dechering, on a part-time basis. As Horticulture Marketing Director he will be involved in the marketing strategy, connect with the horticulture industry, content realisation and the participation of stakeholders.
With his contribution as an entrepreneur with years of international experience in horticulture, the HortiTech team is at full strength and ready to further develop and grow HortiTech 2014.
Next to Mariska Dreschler, with her expertise and years of experience as Product Manager of leading international trade fairs at Amsterdam RAI, Jeannette den Boer joins the team as Sales Manager. Jeannette held the same position at other fairs and has an excellent relationship with national and international stakeholders in the horticulture industry. Annelie Koomen will be added as Marketing Communications Manager. In previous years, Annelie has taken on this role for various international trade fairs at Amsterdam RAI.
HortiTech Amsterdam is a new biennial trade fair aimed at the horticultural chain. With a focus on production technology for food and ornamental horticulture, HortiTech Amsterdam distinguishes itself from other horticulture exhibitions. The concept has been developed in close consultation with the sector. The first edition of HortiTech will be held on 10-11-12 June 2014 in Amsterdam RAI.