This most recent reorganization, which will be undertaken over the course of this month, is a result of additional significant cuts in the Dutch flower marketing organization’s budget. Between nine and twelve of the currently remaining employees (about 40) will likely have to be let off as a result.

Which of the Flower Council’s remaining activities will be shed CEO Ivo Brautigam is unable to say as yet, but all business-to-business undertakings are on the list to be eliminated, it was announced earlier already.

The organization of joint Dutch trade event submissions – a longstanding and successful tradition - was also done away with. Those will be in the hands of flower auction FloraHolland come next year, as we recently outlined.

Moreover, the Council’s consumer marketing efforts will limit themselves to just 6 nations from now on. That figure currently still stands at 14.

Of the 17.2 million euro budget which the Flower Council has access to this year, only 14.25 million will remain in 2013: a decrease of close to 18 percent.

 

Source: Vakblad voor de Bloemisterij -16 March 2012